Pure Air

The Pure Air is the UK's best-selling electric scooter and the foundational product of Pure Electric, a British brand founded in 2018 and headquartered in Bristol. Now in its fifth generation (Pure Air 5, 2025), the Air is sold through Halfords, Currys, Argos, and Pure's own retail stores — making it one of the most accessible e-scooters on the UK high street. Pure positions the Air firmly as an entry-level urban commuter at the £349 price point: it lacks dual motors, suspension, and high-speed performance, but compensates with IP65 water resistance (legitimately useful in British weather), tubeless 10-inch tires, a foldable design weighing 17 kg, and a UK-supported warranty and service network. The Air competes mainly with Xiaomi Mi 4 Lite and Segway Ninebot E25.