Marathon

city– EUR

Origin

Ralf Bohle had been importing Korean tyres since 1973 after finding existing quality insufficient. By 1983, standards were high enough to launch a premium branded product under Schwalbe.

Did you know

01The Marathon is the world's most-sold touring and trekking tyre — this is not marketing copy but a factual claim repeated across independent sources spanning decades
02The name Schwalbe (swallow) came from a Korean brand that Ralf Bohle imported — he kept the name for his own brand as a tribute to the partnership with Hung-A
03Schwalbe is exclusively sold through specialist bike shops — no mass market retail. This is a deliberate brand strategy maintained since founding.
04Fair Rubber certified: Schwalbe was the first (and at time of writing only) tyre manufacturer to use Fair Rubber e.V. — a scheme that pays premiums directly to rubber smallholder cooperatives in Sri Lanka and India
05Marathon Plus users routinely report 10,000+ miles without a puncture — a notable real-world achievement documented across dozens of user reviews spanning 20+ years
06Schwalbe achieved record €335M revenue in 2022 (50th anniversary year) driven by e-bike boom, then declined to €237M in 2023 amid post-pandemic industry correction
07The Clik Valve (2024) is Schwalbe's attempt to replace all three standard valve types (Presta/Sclaverand, Schrader, Dunlop) with a single click-to-attach system — first new valve concept in over 100 years
08Green Marathon (2024 version) has 41% lower CO2 footprint vs its predecessor — calculated via full lifecycle assessment in the most popular size (40-622)

Who it’s for

daily commutercity cyclistlong-distance tourerbikepackere-bike rider (E-Plus, Green Marathon, Almotion E)cargo bike rideryear-round cyclist in harsh conditionsrider prioritising reliability over speed

Marathon

Origin

Who it’s for

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