Verticale SLR

Wilier Triestina is one of cycling's oldest names, founded in 1906 in Bassano del Grappa, Veneto, Italy. The brand carries a deep nationalist romance — its name is a contraction of 'W l'Italia liberata e redenta' ('Long live Italy, liberated and redeemed'), a slogan from the post-WWI irredentist movement. The Verticale SLR, launched in 2024, is the modern climbing flagship that replaces the Zero SLR. Designed and engineered in Rossano Veneto where the company is still headquartered, it is hand-finished and represents Wilier's pure climbing tradition — the same tradition that put riders like Fiorenzo Magni on Wilier copper-coloured frames in the 1940s. Production frames are Asia-built to Wilier's tooling, but design, layup engineering and finishing remain Italian.