Air Go

Pure Electric grew out of the UK's largest specialist e-scooter and e-bike retail chain, opening its first stores in 2019 and quickly becoming one of Britain's most visible micromobility brands. Rather than only reselling other makers' machines, the company developed its own Pure Air line to hit sharp price points for first-time riders. In 2021 it refreshed the whole range into a second generation - a new Air, a longer-range Air Pro, and, sitting beneath them, an all-new entry model: the Air Go. The Go was Pure's answer to the flood of cheap import scooters, offering the brand's build quality, IP65 sealing and app support at a headline £349 while deliberately paring back motor power and battery size to keep the cost down.