Pure Advance Flex

The Pure Advance Flex is the most innovative scooter Pure Electric has ever launched — and arguably the most unusual scooter from any major brand in the past five years. It introduces a forward-facing riding stance (rider faces the side of the deck rather than the front), which Pure claims provides superior stability and a more natural ergonomic position. Combined with foldable handlebars and a foldable deck, the Flex collapses into one of the most compact form factors on the market — Pure markets it as 'the world's most compact e-scooter.' Stuff Magazine called the riding stance 'genuinely revolutionary' though noted it requires a learning period. Designed in Bristol, manufactured in Asia, sold primarily in the UK and EU through Pure's retail network. The Flex won several 2024 design awards.